The Six-Legged Brand Spider

Use the six-legged brand spider to construct the essential chemistry of your brand, which makes you different from everyone else on the planet. 

Source: Simon Middleton

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How to give AI a go

Going nuts with AI? Don’t know where to start? Have a look at how you could give it a go.👇

The idea is to identify small value pockets to introduce AI rather than overhaul the whole system. 

Source: Raj Venkatesan & Jim Lecinski

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