To induce behaviour change it is useful to first define its parameters. Two important dimensions are 1. The degree to which the behaviour is altered (i.e., slightly or radically) and 2. The desired time frame for the change (i.e., short or long lasting). #theinsider #claudiudimofte
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About the author
Roma Singhal, The Smiling Strategist™
Sydney-based brand and creative strategist, brand consultant and Fractional strategy director with 20+ years across Australia, APAC and India, at Ogilvy, McCann, BBDO, Publicis Groupe and American Express. EFFIE Gold winner and creator of Brand Game™.