Brand Game™ · Partnerships · Available in Australia
Partner with Brand Game™
Bring gamified brand strategy training to your teams, members or students. A self-paced app on web, mobile and desktop that turns positioning, creative briefs and strategy frameworks into challenges people actually want to play.
The problem
Strategy skills are hard to teach
Traditional branding education is abstract, hard to apply and disconnected from real-world pressure. People learn the theory, then freeze in front of a real brief, and training budgets are spent on learning that doesn’t stick.
Brand Game™ flips that model. Using game mechanics, storytelling and timed challenges, players make real strategic decisions and see the consequences, so they retain more and apply it faster.
What’s inside
Six core skills, one self-paced app
Brand positioning · Creative briefs · Design thinking · Strategy canvas · Problem solving · Consumer insighting
110 lesson quiz questions
Across four modules: brand positioning (25), creative briefs (28), design thinking (27) and strategy canvas (30).
16 interactive case scenarios
Four per module, each with three response choices, so players see the consequences of their decisions.
6 timed challenges
Time limits from 5 to 15 minutes, about 45 minutes of timed challenges if each is attempted once.
Figures are the full content catalogue. Access to scenarios and timed challenges varies by plan.
What partners get
Built to engage, and to report back
Learn by doing
Self-paced quizzes, case scenarios and timed challenges on web, mobile or desktop.
Built-in motivation
XP, achievement badges, daily streaks and a community leaderboard where players compete individually.
Support and reporting
Feedback from The Smiling Strategist AI Buddy, optional one-to-one coaching, and progress reports for partners.
Traction so far
Brand Game in numbers
~50
strategists have played in live Brand Game sessions
5/5
rating from every participant who has left a review
IMAA
Group Deal for Australia’s independent agencies
Assisterhood
partner, with an online Brand Game session
Sessions so far: the Brand Game launch event at 100 Harris Street, Pyrmont, and an online session with Assisterhood.
What players say
Rated 5/5 by players
★★★★★
“What a simply brilliant idea! Brand Game is a game-changer! … Learning strategy through a game is super engaging, exciting, fun, the most effective method, and worth every penny.”
Anonymous
★★★★★
“Interesting for someone who doesn’t know much about branding. It gives a different way to learn methods and the potential to start new businesses and build networks in this AI-driven world.”
Matt Wong
★★★★★
“As someone in finance, I didn’t expect a marketing tool to grab my attention, but Brand Game won me over. … Having Roma as a personalised strategy coach made me feel I was never doing it alone.”
Yash Kalra
Ways to partner
Partnership models
Every partnership is shaped around your people and goals. These are the most common starting points:
Agency groups and networks
Access for strategists, account and creative teams across your agencies, as with IMAA Group Deals.
Industry associations and communities
Offer Brand Game to your members as a benefit or professional development program, as with Assisterhood.
Education and training providers
Add gamified strategy practice to your courses, bootcamps or graduate programs.
Corporate learning and marketing teams
Upskill brand and marketing teams, or run a strategy project the Brand Game way, with your real brand problem as the game.
Content and channel partners
Co-create challenges or programs for your audience.
Something else?
Tell us what you have in mind and we’ll shape it together.
Created by
Roma Singhal, The Smiling Strategist™
Brand Game™ was created by Roma Singhal, a Sydney-based brand and creative strategist with 20+ years at Ogilvy, McCann, BBDO and Publicis Groupe across AUNZ, APAC, ASEAN, MENA and India. She is an EFFIE Gold winner, an EFFIE Australia judge and a strategy teacher at Miami Ad School. Brand Game is a Brandself brand.
Partner enquiry · Available in Australia
Let’s explore a partnership
Tell us a little about your organisation and what you have in mind, and we’ll arrange a demo of Brand Game.
Prefer to talk? Book a free 15-minute call · Download the partner brochure (PDF)
Brand Game™ is currently available to individuals, teams and partners in Australia.