Ask the Smiling Strategist

Got a strategy question? Ask me

Stuck on a brief, a positioning, a pitch or your own brand? Send me your question. I answer the best ones in Mini Strategy Bites and on the blog, and I reply to as many as I can personally.

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What you can ask

  • “How do I write a proposition that isn’t generic?”
  • “My brand looks like every competitor. Where do I start?”
  • “How do I push back on a brief without losing the client?”
  • “How can I use AI in my strategy work without it sounding like everyone else?”

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