Roma Singhal · brand strategy workshops · Sydney and online
Brand strategy workshops
Hands-on workshops that help leadership teams, marketers and agencies agree what their brand stands for, and build the skills to keep it sharp. Run in person in Sydney or online across APAC, facilitated by an EFFIE Gold-winning strategist with 20+ years in brand and creative strategy.
Why run a brand strategy workshop?
A strategy your team helped build is a strategy your team actually uses. A well-run workshop gets the right people in one room, surfaces what they know, settles the debates that slow decisions down and leaves everyone with the same clear answer.
- Align leadership on what the brand stands for.
- Turn scattered opinions into a clear positioning or brief.
- Build strategic skills across marketing, sales and agency teams.
- Move faster, because decisions are made together.
Workshops I run
Brand positioning workshop
Define who you are for, what makes you different and why it matters. See brand positioning.
Brand purpose and values workshop
Find your why and the values that guide behaviour, not just the website.
Insight workshop
Turn data, research and experience into consumer insights your creative team can use.
Creative brief workshop
Learn to write single-minded briefs that get better work, faster.
Storytelling workshop
Shape your brand story and the stories your people tell. See the storytelling workshop.
Gen Z and millennials workshop
Understand younger audiences and what they expect from brands. See the Gen Z workshop.
AI in strategy workshop
Use AI tools to speed up research and thinking, without losing judgment. See AI in strategy.
Gamified strategy training
Practise real strategy challenges with Brand Game™, the brand strategy simulator.
Pitch strategy session
A focused session to crack the strategy for an upcoming pitch. See pitch strategy.
How a workshop works
Any step of the Smiling Strategist Framework© can run as a workshop with your team.
- Before: a short call to agree goals, then interviews or pre-reading so the room starts from what is already known.
- On the day: structured, hands-on exercises, not slides. Everyone contributes, and the decisions get made in the room.
- After: a written summary of what was agreed, the strategy or brief, and clear next steps.
Every workshop is designed around your goals, team and timing, in person in Sydney or online.
Who the workshops are for
- Leadership teams setting or resetting brand direction.
- Marketing teams who want sharper briefs and better agency conversations.
- Agencies building strategic skills across account, creative and strategy teams.
- Founders and startups defining their brand before they spend on design and advertising.
- Universities and programs teaching brand and creative strategy. See learn brand and creative strategy.
“Roma is engaged, inquisitive and asks intelligent questions aimed at getting to the key insights and action points on the projects she works across. Add to that her enthusiasm and energy, and she is a great asset to any project.”
Martin Rodoreda, Business Revenue Analyst, Southern Cross Austereo, Sydney
EFFIE Gold winner · EFFIE Australia judge · 20+ years at Ogilvy, McCann, BBDO and Publicis Groupe
Brand strategy workshops: FAQs
Do you run workshops online?
Yes. I run workshops in person in Sydney and online for teams across AUNZ, APAC, ASEAN, MENA and India.
How long is a brand strategy workshop?
It depends on your goals. A focused session can settle one question, such as a positioning or a brief, while a bigger program can build skills over several sessions.
Can the workshop include Brand Game™?
Yes. Brand Game™ sessions are available for teams in Australia, and turn strategy practice into a game your team will want to play again.
What do we get at the end?
A written summary of what was agreed, the strategy or brief the workshop produced, and clear next steps.
Planning a workshop?
Tell me about your team and what you want to achieve, and I will suggest the right format.