The Smiling Strategist™ · Brief Generator GPT
AI in Strategy
After months of beta testing, The Smiling Strategist Brief Generator is live: a custom GPT that helps you write a clear, strategic first brief before diving into solutions.
What it helps you articulate
Not just another template
It guides your thinking, so you walk away with a clear, strategic first brief you can build on.
The real problem
The problem you are actually trying to solve.
The audience insight
The insight about your audience that truly matters.
The single-minded proposition
The one idea that should anchor everything.
Who it’s for
Built for anyone who needs clarity first
Marketers and brand managers
Agencies and creatives
Entrepreneurs and startups
Product and UX teams
Comms and PR pros
Nonprofits and social impact teams
Students and educators
Consultants
A huge thank you to everyone who tested it, questioned it and pushed it to be better. Your feedback shaped it, and I’m committed to improving it with you.
Research pack
The AI in Strategy pack
Three days’ worth of research in one shot. The pack gathers AI innovations from around the world, across products, marketing and campaigns, and explains what each one means for strategy. It’s a quick way to get across what AI is doing to brands and communication.
Buy the pack if you…
- Want the global view: a picture of AI innovations across markets, not just your own.
- Lead a business: and need to understand what’s happening in AI.
- Lead a strategy team: and want to train your team on AI.
- Are pitching: and want AI intelligence to strengthen your pitch.
- Advise clients: and need to show you understand AI.
Email romasinghal@brandself.net and I’ll send it over, or download the free preview to take a look first.
Enter your email and your download appears straight away. You’ll also get Mini Strategy Bites, one short email a month. Unsubscribe any time.
From the blog
More on AI in strategy
How AI is changing the strategist’s job, the tools worth trying and where human intuition still wins:
- AI in strategy
- Strategists’ guide to adopting AGI
- Strategists, beware.
- AI for freelance strategists
- Marketing 5.0 for strategists
- AI tools for brand strategists: a practical guide
- Intuition or AI in strategy?
- AI-powered customer relationship moments
See every post in AI in strategy.
FAQs
AI in strategy: questions
What is The Smiling Strategist Brief Generator?
A custom GPT that helps you write a clear, strategic first brief. It guides you to articulate the real problem, the audience insight that matters and a single-minded proposition before you jump to solutions.
Who is the Brief Generator for?
Marketers and brand managers, agencies and creatives, founders, product and UX teams, comms and PR professionals, nonprofits, students and educators, and consultants.
Can AI replace a brand strategist?
AI is a powerful tool for research, synthesis and first drafts, but strategy still depends on judgement, cultural understanding and choosing what to sacrifice. The best results come from strategists who use AI well.
What’s in the AI in Strategy pack and how do I buy it?
A research pack of AI innovations across products, marketing and campaigns worldwide, with their strategic implications. Email romasinghal@brandself.net to buy it, or download the free preview first.
Can you help my team use AI in strategy?
Yes. Book a free 15-minute call to talk about training or a project.
Written your brief?
Come and discuss it with me over a cuppa. I’d love to hear what you’re working on and how the tool can evolve next.