Roma Singhal · Sydney · AUNZ, APAC, ASEAN, MENA and India
Brand consulting
Brand consulting for founders, businesses and agencies who need a brand that is clear, distinct and ready to grow. I bring 20+ years of brand and creative strategy across AUNZ, APAC, ASEAN, MENA and India, with work for Cadbury, Guinness, Intel, Bellamy’s and Sydney Water, and an EFFIE Gold.
What brand consulting covers
Every engagement starts with the business problem, not a template. These are the pieces I most often help with, on their own or together.
Brand audit
A clear-eyed look at where your brand stands today: what people think of it, where it is strong, where it leaks value and what to fix first.
Positioning
The one space your brand can own in the category, grounded in customer insight and competitor reality, written so your team can use it.
Brand architecture
How your brands, sub-brands and products fit together, so customers understand the range and every new launch has a home.
Naming
Names for brands, products and ranges, built from strategy first so the name does real work in market.
Brand platform
Purpose, promise, personality and proof points in one usable document that guides creative, content and hiring.
Creative briefs and launch
Sharp briefs for your agency or in-house team, and a plan for taking the new brand to market.
Recent brand consulting work
- Costa Mini Melons: brand and creative strategy, brand architecture and naming
- Mad Paws: brand architecture
- A beverage brand: naming
- Circular Plastics Australia: brand strategy
- Bellamy’s Organic: brand work
- Anglicare: brand work
- ATSICHS: employer branding
How a brand consulting project works
- Free 15-minute call. We talk about the business problem and whether I am the right fit.
- Discovery. I review your brand, category, competitors and customers, and interview key people.
- Strategy workshop. We shape the positioning together, so your team owns the answer.
- Brand platform and handover. You get a clear, usable brand platform and briefs your team or agency can run with.
Brand consulting across AUNZ, APAC, ASEAN, MENA and India
I have worked in agencies in Mumbai, Singapore and Sydney, so I can help Australian brands looking at Asian markets, and Asian and Indian brands building in Australia. See brand strategy for APAC and India.
Brand consulting FAQs
What does a brand consultant do?
A brand consultant helps a business decide what its brand should stand for and how to express it. That usually means research, positioning, brand architecture, naming and a brand platform that guides marketing and creative work.
How is brand consulting different from brand strategy?
Brand strategy is the thinking at the heart of it. Brand consulting is the wider engagement: auditing where you are, making the strategic decisions with you, and helping your team and agencies put them to work.
Do you work with startups and founders?
Yes. I work with founders, growing businesses and established brands, as well as agencies that need senior strategy for a client.
Do you work outside Australia?
Yes. I am based in Sydney and work across AUNZ, APAC, ASEAN, MENA and India.
How do we start?
Book a free 15-minute call. We will talk through the problem and I will suggest the right scope.
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Guides from the blog
“Roma’s brand strategy for Circular Plastics Australia was an invaluable contribution to the project.”
Gabrielle Peters, Impact Strategist, Republic of Everyone, Sydney
EFFIE Gold winner · EFFIE Australia judge · 20+ years at Ogilvy, McCann, BBDO and Publicis Groupe
Let’s talk about your brand
A short call is the quickest way to see if we are a fit.