Projects Archive - The Smiling Strategist - Brand and Business Strategy and Consulting

Banrock Station – Every Drop Matters

Team: the projects* | Company: Accolade Wines
Brand: Banrock Station

Circular Plastics Australia – Close the Loop

Team: Republic of Everyone | Company: Circular Plastics Australia
Design: Remade in Australia

Intel AU – Intel Evo #DoSomethingWonderful

Team: VMLYR Sydney| Company: Intel | Product: Intel Evo
Campaign: #DoSomethingWonderful

Asian Paints Royale Play – Born to Decorate

Team: McCann Worldgroup Mumbai | Company: Asian Paints | Product: Royale Play.
Campaign: Born to Decorate.

Garnier Color Naturals – Go New, Go Color!

Team: Publicis Groupe Mumbai | Company: L’oreal | Product: Garnier Color Naturals.
Campaign: Garnier Color Naturals – Go New, Go Color!

Complan – The New Growth Plan

Team: McCann Worldgroup Mumbal | Company: Kraft Heinz India | Product: Complan.
Title: Complan, Badhne Ka Naya Plan (Translation – Complan, The New Growth Plan).

OCEEDEE – Love is in the Quirks

Team: Brandself, Francis Thomas & Ritik Sachdev |Company: Oceedee| Product: Oceedee Shoes.
Campaign: Strut Your Quirk

Guinness – Made of More

Team: BBDO Singapore | Company: Diageo | Product: Guinness Beer.
Campaign: Guinness, Made of More.

Glucon D – You versus Summer

Team: McCann Worldgroup Mumbai | Company: Kraft Heinz India | Product: Glucon-D.
Campaign: Glucon-D Laga, Energy Chadha (Translation – Slap on some Glucon-D, Wear some Energy).

Cadbury Bournvita – Preparation to Win

Team: Ogilvy Mumbai | Client – Mondelez India | Product – Cadbury Bournvita
Campaign: Tayyari Jeet Ki (Translation – Preparation to Win).
Award: The EFFIE Gold.

The Smiling Strategist

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.