Brand Game™ · Web, mobile and desktop · Available in Australia
Master brand strategy through play
Brand Game™ is a gamified way to learn brand and creative strategy. Practise positioning, creative briefs, design thinking and strategy frameworks through quizzes, timed challenges and real-world scenarios, with guidance from an industry strategist.
What is Brand Game?
Brand strategy meets gameplay
Brand Game is a gamified branding experience that challenges players to build, grow and evolve brands through real-world strategic scenarios. Learning is experiential, not theoretical.
Traditional branding education often fails because it is overly abstract, hard to apply and disconnected from real-world pressure. Brand Game flips that model: by using game mechanics, storytelling and challenges, players retain knowledge faster and apply it more intuitively.
Instead of passively reading theory, players:
- Make strategic brand decisions
- Navigate market challenges
- Build brand identity, positioning and voice
- See the consequences of their choices
What you’ll sharpen
Six core strategy skills
Brand positioning
Master the art of positioning a brand in its market.
Creative briefs
Learn to write briefs that inspire great work.
Design thinking
Apply creative problem-solving to brand challenges.
Strategy canvas
Build complete brand strategy frameworks.
Problem solving
Work through real brand problems step by step, under time pressure.
Consumer insighting
Turn observations into sharp consumer insights that brief great work.
What’s inside
A self-paced app on web, mobile and desktop
110
Lesson quiz questions
Across four modules: brand positioning (25), creative briefs (28), design thinking (27) and strategy canvas (30).
16
Interactive case scenarios
Four per module, each with three response choices, so you see the consequences of your decisions.
6
Timed challenges
Time limits from 5 to 15 minutes, about 45 minutes of timed challenges if you attempt each once.
Figures are the full content catalogue. Access to scenarios and timed challenges varies by plan.
How it works
Learn, level up, compete
1. Learn by doing
Interactive quizzes, timed challenges and strategic decisions in real-world scenarios.
2. Level up
Earn XP, unlock achievement badges and keep daily learning streaks.
3. Compete and share
Climb the community leaderboard and share your wins on LinkedIn, X and Facebook.
4. Get personal support
Feedback from The Smiling Strategist AI Buddy, progress check-ins and 1-on-1 coaching.
Why it works
Gamification isn’t a gimmick. It’s how modern minds learn.
Higher engagement
People stay with it, so more of it sticks.
Faster thinking
Timed challenges build strategic instinct under pressure.
Learn by doing
Practice, not memorising.
Fun and competitive
Immersive enough to look forward to.
Players and partners
What people say
Around 50 strategists have played Brand Game in live sessions so far, at the Brand Game launch event at 100 Harris Street, Pyrmont, and online with Assisterhood. Every participant who has left a review has rated it 5/5. Independent agencies can access Brand Game through IMAA Group Deals.
★★★★★
“What a simply brilliant idea! Brand Game is a game-changer! … Learning strategy through a game is super engaging, exciting, fun, the most effective method, and worth every penny.”
Anonymous
★★★★★
“Interesting for someone who doesn’t know much about branding. It gives a different way to learn methods and the potential to start new businesses and build networks in this AI-driven world.”
Matt Wong
★★★★★
“As someone in finance, I didn’t expect a marketing tool to grab my attention, but Brand Game won me over. … Having Roma as a personalised strategy coach made me feel I was never doing it alone.”
Yash Kalra
Who it’s for
For individuals and teams
If branding is part of your job or your future, Brand Game is your new training ground.
Startup founders
Marketing professionals
Brand strategists and consultants
Students and creatives
Teams and agencies
For agencies and teams
Train your whole team together, with progress reports for team leads. Independent agencies that are IMAA members can access Brand Game through IMAA Group Deals.
For client projects, Brand Game™ is how your team plays the Smiling Strategist Framework©, brave strategy with a smile.
For partners
Partner with Brand Game™
Agency groups, associations, education providers and corporate learning teams can bring Brand Game to their people. See the partnership options, what’s inside and what players say.
For brands and agencies
Your brand is a game. Play it to win.
Brand Game™ is also how I run strategy projects. Instead of a classic project, your team plays through challenges built around your real brand problem, with me as game master. You finish with the insight, positioning and creative brief, co-created by your team, and a team that has learned to think strategically.
- Real brand, real challenges, not generic case studies
- Challenges and scoring that keep everyone engaged
- Strategy your team owns, because they built it
The Brand Game way is currently available for clients in Australia.
Your quest starts here
Brand Game™ is currently available in Australia, for individuals and teams.