Roma Singhal · Press, features and writing
Strategist in the news
Features, interviews and bylines from Campaign Brief, AdNews, B&T, Manifest, Mumbrella and more.
Writing
Articles and bylines
Guest article
Roma’s guest articles in Manifest
As a guest writer, Roma wrote opinion pieces on advertising, brands and leadership for Manifest. See all of Roma’s Manifest guest articles →
Manifest
Roma’s Manifest guest articles
Roma’s guest articles on advertising, brands and leadership.
In the news
Features and announcements
Speaking, teaching and judging
Beyond the headlines
EFFIE Australia judge
First-round judge for the EFFIE Awards Australia, and an EFFIE Gold winner for Cadbury Bournvita with Ogilvy Mumbai.
Miami Ad School
Teaches strategy to the next generation of planners and creatives.
APG
Member of the APG UK Head of Planning Forum and a former board member of APG India.
Mentoring
Mentor with Assisterhood, UNSW and Practera, including a research supper with UNSW students at NCV College.
Leadership
Selected for hipages group’s Empower Women in Leadership programme in 2024.
Articles and bylines
Past guest articles for Manifest, and articles in Campaign Brief, AdNews and B&T.
For journalists and event organisers
Media bio
Roma Singhal, The Smiling Strategist™, is a Sydney-based brand and creative strategist, brand consultant and fractional strategy director. She has spent 20+ years in strategy at Ogilvy, McCann, BBDO, Publicis Groupe and American Express across AUNZ, APAC, ASEAN, MENA and India, on brands including Cadbury Bournvita, Guinness, Intel and Asian Paints. She is an EFFIE Gold winner and EFFIE Australia judge, teaches strategy at Miami Ad School and created Brand Game™, a gamified way to learn brand strategy. More about Roma.
Topics I speak and write about
- Brand strategy and positioning
- Creative strategy, insight and writing briefs
- AI in strategy and the future of planning
- Storytelling for brands and leaders
- Gen Z and Gen Alpha (The Zalphas)
- Building brands across AUNZ, APAC, ASEAN, MENA and India
- Gamified learning and strategy skills
Media and speaking
For interviews, panels, podcasts or articles, book a call.