Team: McCann Worldgroup Mumbai | Company: Kraft Heinz India | Product: Glucon-D.
Campaign: Glucon-D Laga, Energy Chadha (Translation – Slap on some Glucon-D, Wear some Energy).
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About the author
Roma Singhal, The Smiling Strategist™
Sydney-based brand and creative strategist, brand consultant and Fractional strategy director with 20+ years across Australia, APAC and India, at Ogilvy, McCann, BBDO, Publicis Groupe and American Express. EFFIE Gold winner and creator of Brand Game™.