Free resources
Free brand and creative strategy templates
Five practical tools from Roma Singhal, the Smiling Strategist. Use them to write your brand strategy, plan your creative work, brief your team and check your positioning. One sign-up gets you all five.
What you get
The brand strategy template
A 3-page PDF covering the foundations, from business goal to positioning, then how to bring the brand to life. Read the brand strategy guide
The creative strategy template
Turn a brand strategy into a creative platform your team can run with. Read the creative strategy guide
The creative brief template
The one page that gets great work faster, with every box explained. Read how to write a creative brief
The account planning template
Stephen King’s planning cycle and a one-page brief to hand to your team. Read the account planning guide
The brand positioning checklist
24 questions to test whether your brand is clear, different and easy to choose, with a score guide. See brand positioning
Get all five, free
Enter your email and all five downloads appear straight away. You’ll also get Mini Strategy Bites, one short email a month. Unsubscribe any time.
Want to go deeper? See the AI in Strategy pack, take the Brave Strategy Scorecard, or book a free 15-minute call.