Free quiz · 2 minutes
What’s your brand’s personality?
Nine quick questions to find your brand archetype: the personality that shapes how your brand looks, sounds and behaves. Made for founders and business owners.
See what your archetype means for your brand
Enter your first name and email to get your tone of voice, visual style, what to talk about, what to watch out for and your second archetype. You’ll also get Mini Strategy Bites, one short email a month. Unsubscribe any time.
Your full result
What are brand archetypes?
Brand archetypes are 12 universal characters, based on the psychologist Carl Jung’s ideas and made popular in branding by Margaret Mark and Carol S. Pearson. They give a brand a consistent personality, so people recognise it, remember it and trust it.
Your archetype is a great start. The real work is turning it into a positioning, a website and messages that make customers choose you. That’s what I help founders do.