The Smiling Strategist™ · strategy workshops
Strategy workshops
Hands-on workshops that build strategic thinking in your team, from the craft of storytelling to decoding Gen Z and Gen Alpha. Practical, energetic and built on 20+ years of brand and creative strategy.
The Storytelling Workshop in action
Nunn Media used the workshop to change how its teams craft media pitch decks, embedding narrative thinking and emotional clarity into every presentation.
Choose your workshop
Workshop 1
The Storytelling Workshop
Find, shape and share your story with impact, for your brand and for yourself.
Workshop 2
The Zalphas: The Youth Power Workshop
Decoding Gen Z + Alpha: insights that drive growth.
Workshop 1
The Storytelling Workshop
When there’s no story, there’s no soul.
Roma Singhal
It’s been years, decades maybe, in the world of advertising. And yet one thing has never lost its magic: storytelling. The art of storytelling isn’t just what we do. It’s why we do it.
Every campaign, every pitch, every idea begins with a story that moves us, connects us and makes us feel. Stories don’t just sell, they speak.
At Brandself, I’ve poured that belief into a Storytelling Workshop designed to help you find, shape and share your story with impact. It has been heard, practised and celebrated by some wonderful teams and clients, and now I’m opening it up for more.
Not just for your brand’s story, but for your own. Because storytelling isn’t confined to a brief or a brand deck. It’s how we make people care.
Who it’s for
- Marketers
- Strategists
- Creative professionals
- Entrepreneurs
- Budding storytellers
Workshop 2
The Zalphas: The Youth Power Workshop
Decoding Gen Z + Alpha: insights that drive growth. The Zalphas are already rewriting every rule in culture, tech, work, marketing and family life. They are not the future. They are the now.
US$12.6 trillion
projected global spending by Generation Z by 2030
US$5.4–5.5 trillion
projected economic footprint of Generation Alpha by 2029
Most brands, leaders and parents still…
- Don’t know how they think
- Don’t understand their anxieties
- Misread their values
- Use outdated strategies
- Treat them like “kids” in an adult-designed world
Who it’s for
Marketing teams
Advertising and brand agencies
Founders and entrepreneurs
School leaders, teachers and counsellors
HR and L&D leaders
Parents and caregivers
Youth-focused organisations
What you’ll walk away with
- A deep understanding of what shapes Gen Z + Alpha
- New clarity on their behaviour, identity, fears and motivations
- Cultural intelligence to read youth signals with confidence
- Algorithm literacy: how digital ecosystems shape their world
- A modern communication toolkit that earns trust and reduces conflict
- Insight into the psychology behind their decisions, buying and loyalty
- A future-ready mindset to anticipate youth trends
- Tools for stronger relationships and authentic engagement
- A complete reframe of modern childhood, adolescence and youth culture
- A competitive edge, whether you’re a brand, marketer, parent, educator or leader
The Zalphas: The Youth Power Workshop © The Smiling Strategist, 2025.
“Her intelligence and craft is second to none.”
Adriana Ivanek, Business Lead, Amplify, Sydney
EFFIE Gold winner · EFFIE Australia judge · 20+ years at Ogilvy, McCann, BBDO and Publicis Groupe
Bring a workshop to your team
Tell me about your team and what you want them to leave with. We’ll shape the workshop around it.
Want to keep practising after the workshop? Try Brand Game™, available in Australia for individuals and teams.