When Clay Christensen taught us the Jobs to be Done approach at Harvard, it was fresh, interesting and made a lot of sense. This is an example from HBR on it’s application to broaden our perspective as planners.
#jobstobedone #hbr #claychristensen #thesmilingstrategist #brandstrategist
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About the author
Sydney-based brand and creative strategist, brand consultant and Fractional strategy director with 20+ years across Australia, APAC and India, at Ogilvy, McCann, BBDO, Publicis Groupe and American Express. EFFIE Gold winner and creator of Brand Game™.
