What is the purpose of your purpose? There’s enough debate on #purpose. Specially amongst Gen Z. I personally find it relevant as long as businesses and brands are authentic about it. Came across an interesting HBR representation of purpose. Three ways to look at it really. Not just culture, but competence and cause as well. The Three Senses of Purpose.
#thesmilingstrategist #creativestrategist #brandstrategist #freelancestrategist #purpose #hbr
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About the author
Sydney-based brand and creative strategist, brand consultant and Fractional strategy director with 20+ years across Australia, APAC and India, at Ogilvy, McCann, BBDO, Publicis Groupe and American Express. EFFIE Gold winner and creator of Brand Game™.
