This is such a great example of getting an idea right with AI in current times of inflation.

“The Inflation Cookbook is a digital platform helping users to pick dishes based on live ingredient prices, with some help from AI, nutritionists and chefs. Developed by food delivery marketplace SkipTheDishes, the online tool helps Canadians to find affordable nutritious foods and optimise grocery budgets. The tool first tracks the price evolutions of hundreds of food products in real time. The platform also offers seven weekly recipe suggestions crafted using cost-efficient items as star ingredients.

Strategic Opportunity

This iteration of what is called Budget Bots in the kitchen shows how businesses can commit to combating food insecurity and support communities without being condescending, but encouraging creativity and resourcefulness.”

For more AI ideas, buy the report here 👉  https://lnkd.in/gzAbRJyk

Credits: Olivia Houghton, Savannah Scott, Marta Indeka, Emily Rhodes, Simar Deol and Dan Hastings; The Inflation Cookbook by SkipTheDishes, Canada

#thesmiliingstrategist #strategytips #marketingtips #ai #brandstrategist #creativestrategist #marketingininflation

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About the author

Roma Singhal, The Smiling Strategist™

Sydney-based brand and creative strategist, brand consultant and Fractional strategy director with 20+ years across Australia, APAC and India, at Ogilvy, McCann, BBDO, Publicis Groupe and American Express. EFFIE Gold winner and creator of Brand Game™.

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