Looking to hire a senior strategist rather than become one? I work with agencies and brands on brand and creative strategy, pitches and fractional strategy leadership.
Freedom with Freelance Strategy. What does that look like? Here’s an infographic on my latest thinking shared in the previous post!
Lately, I’ve been thinking a lot about freedom. Not just the personal kind, but the professional kind too. To be honest, I’ve always thought about it. It’s why I run my own thing.
But recently, the question’s been deeper:
What does freedom look like at work?
As strategists, how free should we really be?
That rabbit hole led me to Isaiah Berlin’s Liberty Framework, a fascinating lens that distinguishes between positive and negative freedom. It inspired me to apply his thinking to our world of brand strategy. The result? A reminding framework added to The Smiling Strategist Methods™ for us to think more clearly, act more bravely, and strategize more freely.
📍 What does positive liberty mean in strategy?
📍 How does negative liberty empower us?
📍 What does freedom really mean to us folks in adland?
I’ve arrived at two conclusions:
📍Mastery lies in toggling between “freedom to” and “freedom from.” Great brand strategy often emerges from this dynamic tension. Read the article to understand this more.
📍Freedom isn’t a destination – it’s a condition. As strategists, we shape those conditions daily.
I hope you will explore your freedom with freelance strategy after reading this post.
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