Ever thought about new ways to gather insights for strategy?

Loved visiting the Conflictorium at The Sydney Festival. A great inspiration for how strategists should gather insights!

“Conflictorium is a facilitated space for reflection and shared understanding, internationally recognised for its thoughtful approach to empathy-building in times of conflict.

Originating in India, Conflictorium is an award-winning interactive museum that received New York’s Jane Lombard Prize for Arts and Social Justice. Developed by a collective of artists, mediators, historians and peacebuilders, this project unpacks how conflict can be understood, navigated and transformed.

In a time when many people are feeling shaken or uncertain, Conflictorium invites visitors to slow down and consider how we live with disagreement, complexity and contradiction. The work approaches conflict not as confrontation, but as something that can be engaged with creatively by facilitating space for listening, dialogue and repair.”

#thesmilingstrategist #selfconcept #conflict #anxiety #tension #painpoint #insight #vulnerability #brandstrategy #creativestrategy #sydneyfestival

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About the author

Roma Singhal, The Smiling Strategist™

Sydney-based brand and creative strategist, brand consultant and Fractional strategy director with 20+ years across Australia, APAC and India, at Ogilvy, McCann, BBDO, Publicis Groupe and American Express. EFFIE Gold winner and creator of Brand Game™.

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