The Smiling Strategist™
Creative strategy and insight
How to find consumer and cultural insight and turn it into creative strategy, ideas and campaigns people remember.
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The collapse of context
“We are increasingly associating community with the virtual space, while severely underestimating its importance in the physical world.” Read on: https://www.thedrum.com/opinion/2019/04/29/the-collapse-context-seeing-through-the-promise-social-media-community-building
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Claudiu Dimofte on behaviour change
To induce behaviour change it is useful to first define its parameters. Two important dimensions are 1. The degree to which the behaviour is…
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What changes behaviour, attitude or action?
“Advertising is starting to understand that action changes attitude faster than attitude changes action.” – Adam Ferrier
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The rise of biracial youth
Read on: https://www.futurity.org/biracial-race-young-adults-politics-1718362-2/
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Don’t think out of the box. Think circular.
IKEA says we need to stop thinking outside of the box and start thinking in circles. Read on: http://ikea.today/being-smarter-being-circular/
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