The Smiling Strategist™
Creative strategy and insight
How to find consumer and cultural insight and turn it into creative strategy, ideas and campaigns people remember.
-
Brand strategy vs creative strategy: what’s the difference?
Brand strategy is the compass; creative strategy is the sail. What each one does, how they work together and why brands need both to…
-
Behavioural science for brand strategists: 3 ideas to use
Three behavioural science ideas every brand strategist should know: the Benjamin Franklin effect, the decoy effect and low-involvement processing, and how to use them.
-
How to write a consumer insight
A consumer insight is a human truth that explains a behaviour and holds tension. How to get from observations to insight, a model for…
-
Gathering insights for strategy
Ever thought about new ways to gather insights for strategy? Loved visiting the Conflictorium at The Sydney Festival. A great inspiration for how strategists…
-
Millennials and Gen Z
Millennials and Gen Z. Aren’t we obsessed with them as strategists? 🚀 The future is what we call The Zalphas: Gen Z + Alpha.…
Have a brief?
Strategy projects, fractional leadership, workshops or mentoring. Start with a short call.