The Smiling Strategist™
Creative strategy and insight
How to find consumer and cultural insight and turn it into creative strategy, ideas and campaigns people remember.
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Futures wheel in strategy
I think Jerome C Glenn’s #FuturesWheel is perhaps one of the most effective mapping exercises to capture thoughts on #change, #innovation and future scenarios. It’s quick and detailed. It’s…
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Discover in strategy
We’re often gravitated towards solutions rather than discoveries. Here’s an interesting point of view from Author and Strategist professor Rita McGrath in her book…
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Platforms and consumers: four relationship styles
What kind of a relationship do you want to build with your consumers? What kind of a community? Worth a think! #thesmilingstrategist #hbr #consumerplatforms…
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Creative brainstorming
A quick one on creative brainstorming. In exploring innovations for your team and clients there are 4 ways you could explore them: 1. Explorative:…
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Jobs to be done
When Clay Christensen taught us the Jobs to be Done approach at Harvard, it was fresh, interesting and made a lot of sense. This…
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