We’re often gravitated towards solutions rather than discoveries. Here’s an interesting point of view from Author and Strategist professor Rita McGrath in her book “Seeing Around Corners”.
As she puts it: “In a highly uncertain and fluid environment, neither you nor anybody else has answers. Arguing about being ‘right’ or having a detailed plan 18 months out is just wasting your breath. Instead, articulate and pinpoint the major uncertainties and how you might gain some insight about them.” The best way to do this is to work with weak-tie, unliked-minded associates who, if they fit into these categories, may know what you don’t, including those unknown unknowns.
#insightdiscovery #diversity #thesmilingstrategist #freelancestrategist #brandstrategist #creativestrategist #thefuturelaboratory
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Author: ROMA SINGHAL
Roma has spent over 15 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. She has planned and launched insightful and effective campaigns for a diverse clientele, spanning across various industries and brands.
Her works have been awarded, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019.
Last few years, she has been experimenting with her entrepreneurial spirit, having launched three planning initiatives, 1. THE SMILING STRATEGIST (www.thesmilingstrategist.com), a freelance strategy initiative working across a variety of brands and industries in a highly collaborative set-up; 2. SELFCONCEPT (www.facebook.com/selfconcept123), a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. ROYALE ARTISAN (www.royaleartisan.com), an online artisan gift store, which she has founded to give back to the talented rural artists.
In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being.
To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.
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