November 2022 - The Smiling Strategist - Brand and Business Strategy and Consulting

The Brand Strategy Job

Love this image. Summarizes our tough job in brand strategy.

Source: Idris Mootee

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Brand Strategies for Sustainability

This model reminds me of the strategic choices I had when I coined the “Every Drop Matters” narrative for Banrock Station for Accolade Wines. Interesting stuff.

https://lnkd.in/g-TpV3xC

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Coming to the tail end of this book and loving this chart. It confirms my thinking that Innovation alone is not enough to make that connection with consumer. It’s the brand. As Tom Peters puts it – “Who are you these days? and What can you do for me?”

Source: The 60 Minute Brand Strategist

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What comes first, Business or Brand Strategy?

A classic discussion – What comes first, Business or Brand Strategy?👇

“If a company wants to be regarded in a certain way (brand identity), everything must support that desired identity.

Does the corporate/business strategy and the company’s execution against it support that desired identity? If so, then the desired brand identity may be appropriate (obviously, there are a lot of other considerations). If not, the brand identity will not be attainable until alignment is achieved.

Alternatively, it’s appropriate to use the desired brand identity as an “end state” for company management and employees to visualize, to drive change and support the corporate strategy. Establish a strategic process to allow your company to realize that vision over time. The company strategy and brand strategy grow together toward a common direction.”

Source: The 60 Minute Brand Strategist

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The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.