Month: November 2024

Today’s hot topic is: AI for Strategists. It feels amazing to have been a part of the APG AI journey. 🌟

Four groups of brilliant strategists from competitor agencies joined forces across borders to tackle one of the most pressing challenges of our time: the impact of AI on our discipline. Together, they crafted a series of insightful recommendations that address:

🔧 The tools we need to embrace.
🧠 How to sharpen our critical faculties in specific, meaningful ways.
📊 What AI means for advertising effectiveness.
🎯 How the role of the strategist is evolving – and what we need to do about it.

These frameworks and ideas on the link below give us all a foundation to navigate this momentous change. This is great work, not just for strategists in the UK, but for our global community 🌍, spearheaded by own very own Sarah Newman and Tom Roach.

The early morning calls have been absolutely worth it, seeing where all this hard work has landed. 💻☕

Congratulations to the working groups at APG UK! 🥂

Readers, if you haven’t already, get on top of AI for Strategists.

#strategy #strategists #ai #aiinstrategy #apguk #apgai #strategicthinking #futureofstrategy

Strategists and mental health? Yes, as thinkers, we need to take care of our minds.

I’ve recently started Harvard’s Building Personal Resilience: Managing Anxiety and Mental Health course, and I have to say, it’s been incredibly insightful for me. As an ambitious solopreneur navigating a demanding career, a woman who has broken down societal barriers, and a daughter with aging parents living far away, the last few years have been overwhelming—especially after coming out of the Covid era. Like many of us, I’ve faced my own set of challenges and anxieties, and this course has really resonated with me because it offers practical, simple tools that can be woven into everyday life, making personal resilience feel truly attainable.

With a foundation in well-researched psychological philosophies and science-based techniques, it breaks down five key areas for better managing stress and fostering mental strength. I’ve found it so empowering, and I’d highly recommend it. If it sounds like something you’d benefit from, I’d love to hear how it helps you—maybe we can connect over a cuppa and share our experiences. ☕

I hope this post has encouraged you to think bout strategists and mental health.

Here’s the link to the course:
https://lnkd.in/gfiCUmsx

#thesmilingstrategist #mentalheath #cbt #mentalstrength #resilience #selfhelp #selfconcept #ruok #harvard