Month: July 2024

Let’s talk about openness in account planning.

“In order to see the world, we must break with our familiar acceptance of it.” – Maurice Merleau-Ponty.

I feel this is such a critical ingredient for being a sound thinker and applies across so many things we do and experience as #strategists on an everyday basis. Whether it is about keeping an open and bias-free mind to understand somebody else with a different perspective or interacting with somebody from a different background, it’s imperative to come forward without any assumptions. If we keep seeing the world in familiar ways, we won’t discover anything new. It’s only when we are truly open to receiving the unfamiliar that we understand the true nature of human beings, which translates into pure insight. And this insight is what helps us create truly different brands.

#thesmilingstrategist #miniinsights #philosophy #brand #humantruth #insight #strategy #thinkers #freelancestrategy #freelancestrategist #brandstrategist #creativestrategist

Credits: Quote and Figure from The Philosophy Book

I’m pleased to announce that I will now be teaching the Social Media Strategy module at Miami Ad School along with the New Business Storytelling module. Social media is like a bustling marketplace where stories are the currency of connection. I’m looking forward to discussing social media as a platform that humanizes brands and businesses, creating a space where genuine appreciation and gratitude can be shared.

I’d like to express my deep appreciation for Miami Ad School, a beacon of creativity and innovation in the world of advertising and design. The institution stands out for its exceptional ability to nurture and develop talent, transforming passionate individuals into industry-leading professionals. Miami Ad School’s global reach and cultural diversity create a unique learning environment where students can gain invaluable perspectives from around the world. 🙏

#thesmilingstrategist #storytelling #miamiadschool #brandstrategist #creativestrategist #socialmediastrategy #strategy #strategytips #strategyteacher #diversityandinclusion #thankyou #strategists #marketers #marketing

I love this one on storytelling. The storybrand framework by Donald Miller. It emphasizes the importance of #storytelling in #branding. As humans, we’re naturally drawn to stories, making it easier for us to understand and relate to brand message. Have a read. I love the simplicity of it. 👇

The StoryBrand Framework:

🧔 A Character: Your customer is the hero of the story, not your brand.
💩 Has a Problem: Identify the problems your customers face.
🎠 And Meets a Guide: Position your brand as the guide to help solve their problems.
🎯 Who Gives Them a Plan: Provide a clear, actionable plan for your customers to follow.
⚡ And Calls Them to Action: Encourage your customers to take action.
🌟 That Helps Them Avoid Failure: Highlight the negative consequences of not taking action.
🤠 And Ends in Success: Show the positive results of taking action.

#thesmilingstrategist #strategy #strategyconsulting #ministrategybites #brandstrategist #creativestrategist #storytelling #advertising #marketing #strategists #marketers #brandstrategytips #creativestrategytips #strategytips #freelancestrategy #freelancestrategist