“In the past, marketing strategies that put the lion’s share of resources into building brand awareness and then opening wallets at the point of purchase worked pretty well. But touch points have changed in both number and nature, requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.” #cx
Month: May 2019
The Collapse of Context
“We are increasingly associating community with the virtual space, while severely underestimating its importance in the physical world.”