Strategy Works - The Smiling Strategist - Brand and Business Strategy and Consulting

The Smiling Strategist has worked for brands and categories across regions. Be it a brief in AUNZ, US, UK, ASEAN, Middle East, India or any other market… reach out for brand disruption now. See the strategy works she’s upto below.

SGK

Kitco

Planned the E-commerce strategy for Biss, Bliss Pro, Just and Stix Chips for the Middle East Market!

DO. Agency

Intuit

Planned Go to Market Strategy for 51 APAC Markets for Intuit. A fat and exciting project!

SGK

Costa Mini Melons

Planned the Brand and Creative Strategy for Costa’s Mini Melons. Also worked on Brand Architecture and Nomenclature

Topham Guerin

Leading Petcare Brand

Touched to be working with a leading pet care brand on their brand architecture and brand strategy!

Ochre Strokes

ATSICHS

Stoked to be involved with the employer branding of ATSICHS Brisbane!

Seen Agency

Fitness Brand

Excited to plan the content strategy for Aussie’s loved gym brand!

Superson

Aviation Brand

Pumped to be collaborating on an APAC Aviation Pitch!

SGK

Beverage Brand

Stoked to name an alcoholic beverage for this giant brand!

Monogram

Anglicare

Touched to be working on Anglicare Aged Care Brand Campaign with Monogram.

The Clemenger Group

Lavazza

Loved working on the Tales of Italy and F1 launches of Lavazza!

The Clemenger Group

Tequila

It’s #TequilaTime. 🤩Pumped to bring to store the new idea for Don Julio & Casamigos!

The Clemenger Group

Gordon’s Pink

Bringing Gordon’s Pink to your stores soon! Watch the space.

The Idea Shed

St Hugo

So pumped to start 2023 planning the shopper platform for St Hugo with The Idea Shed!

Edge Sydney

Steadfast

Crafting the next campaign for Australasia’s largest insurance Network!

Edge Sydney

Moccona

Eagerly crafting the brand story of Moccona with the team, with a cup of coffee everyday!

Wunderman Thompson Sydney

RFS

Felt fulfilling to have worked on Live Bushfire Ready Take 2!

Wunderman Thompson Sydney

Nikon

Won the Nikon Z50II pitch for the agency. Some great storytelling on way!

Wunderman Thompson Sydney

KitKat

Watch out for Kitkat’s new gaming campaign. Some brave strategy, some fun!

whiteGREY SYDNEY

Westfield

New year. New brands. So excited to work on Westfield with whiteGREY!

VCCP SYDNEY

Compare the Market

I’m a huge fan of the meerkats and it’s so exciting to work on Compare the market with VCCP!

VCCP SYDNEY

Rio Tinto

As Australian as Australia gets. Curious to work on Rio Tinto. A shareholder and strategist at the same time. 😊

VCCP SYDNEY

Torrens

It’s refreshing to work on an education brand with VCCP that views learning in a modern and upbeat way! It’s truly loving what you do.

WONDER SYDNEY

Sydney Water

We all take water for granted. Water gives us life. It gives us hope. It’s such a pleasure to work with Wonder on Sydney Water. We all need to get water literate, save and recycle water, especially here in Australia.

LANDOR & FITCH SYDNEY

Bellamy’s

So lovely to work on Bellamy’s with Landor & Fitch. It’s truly a simple and natural baby food brand at it’s best. What I like about Bellamy’s is that it doesn’t try putting on a show unlike other brands. It’s simple, gentle, mild and down to earth for your baby. It’s the epitome of organic, not for the sake of it, but really gets it!

The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.