“In marketing terms, your ‘antithesis’ is your customer’s pain point. Your ‘thesis’ is your solution to that problem. The tension, therefore, is the customer’s problem itself. This is the core of your entire product-market fit, viewed at a subatomic level. If you don’t have any tension there (problems to solve), then you don’t have a business, period! So, at the end of the day, brand strategy boils down to one thing: storytelling. Your brand’s strategy is its story, its vision, its heart and soul.”
#storytelling #brandstrategy #brandingtips #smilingstrategist #freelancestrategist #creativestrategist #brandstrategist #jenniferspencer #marketingland