January 2023 - The Smiling Strategist - Brand and Business Strategy and Consulting

AI-Powered Customer Relationship Moments: The Future of Marketing Strategy

Are you tired of relying on traditional customer relationship moments? It’s time to start thinking about how you can use AI to supercharge your marketing strategy. As a strategist or marketer, it’s essential to understand the potential of AI in customer relationship management. One tool that can help you do this is the AI marketing canvas developed by Raj Venkatesan and Jim Lecinski. This canvas provides a framework for thinking about how AI can be used to enhance customer relationship moments. Don’t miss out on the opportunity to future-proof your marketing strategy with AI.

#ai #aimarketing #artificialintelligence #aimarketingcanvas #thesmilingstrategist #marketingtips #brandstrategytips

A tip to creating disruptive strategies

It can be tricky coming up with disruptive business strategy, brand strategy or growth strategy.

In his book “Scramble”, Marty Neumeier talks about reversing the assumptions. I often do this and create some thought provoking works. Give it a go!

#thesmilingstrategist #freelancestrategy #freelancestrategist #agilestrategy #assumptions #brandstrategytips #brandstrategy

Growth Strategy

We always aim to be growth champions, but are guilty of slipping into one of the blind spots. This is a good reminder of how we should be in the new year for growth in business and our relationships!

#thesmilingstrategist #freelancestrategy #freelancestrategist #brandstrategist #creativestrategist #growthtips #hbr

The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.