John Furr on Account Planning

“The account planner is like a mother. Someone who is expected to know it all. Someone who knows what is right and what is wrong. Someone you can trust; whose advise you seek when things go out of sorts. Someone who can settle arguments without seeming to take sides. Someone who will find time when others can’t. Someone who is interested in everything that affects you. Someone who will be there through thick and thin. Someone you probably forget to thank as often as you should. Someone whose work is never done.”