Month: October 2022

Love this chart. So simple and clear.

“To plan for one year, grow sales. 
To plan for three years, grow channels. 
To plan for decades, grow a brand.”

Source: 60 Minute Brand Strategist

#thesmilingstrategist #freelancestrategy #freelance #brand#branding #brandingtips #brandbuilding #brandstrategist #thepowerofbranding

We’ve heard of the 80-20 Pareto rule, but what about the innovation rule? ⚡️

To do this, as Mapping Innovation (McGraw-Hill, 2017) author Greg Satell puts it in one of his Inc. blogs, we have to do three things: continuously refine, reform and re-invent the products we are famous for; constantly apply what we are already good at to different contexts; and more relevantly, proactively chase problems that need a solution nobody has yet asked for.

To do the latter, we need to follow the 70:20:10 rule, which is a more refined version of the above. 

The 70% part of the rule is fairly simple to understand and follow. It involves you or the organisation you work for doing what all good innovators need to do: engage in a process of continuous ongoing improvement. 

The 20% part of the rule involves you doing the same thing, but in other sectors or adjacencies (for example, Amazon taking what it learned from selling and delivering books into the worlds of electronics, groceries, hardware and so on). 

The 10% part is all about tackling challenges that few people yet see as challenges or new opportunity streams – traditional business behaving like an innovator or entrepreneurial start-up.

Source: The Future Laboratory

#thesmilingstrategist #innovation #freelancestrategy #freelancestrategist #freelance #gregsatell

I’m such a fan of #EdwardDeBono. You must have heard of the Six Thinking Hats? As a strategist, ofcourse you would have!  

This is a great technique used during group brainstorming sessions to keep the group focused. It allows everyone involved to look at the same situation from different points-of-view (six to be exact).

If you have ideas you need to judge as a team, this can be a great method. It’ll not only help you appreciate every member in the team and build group consensus, but will also bring out the blind spots! Give it a try. 
I often wear the yellow hat. Which hat do you wear? 😊

#thesmilingstrategist #edwarddebono #freelance #freelancestrategist #freelancestrategy #sixwaysofthinking #lateralthinking

This is my #mojo: Think brave, value differences, smile more. 

What’s yours?

As a #strategist, try and crack your mojo, your strengths and your wishlist and then see the magic work.

Here’s an example that I worked out for myself:

My Mojo: Think. What are you really good at? What lights your fire?
For me it was: I’m really good at solving business problems with disruptive cultural and creative brand strategy.

My Strengths: Think. What is it that you bring to the table that nobody else can?
For me it was: I bring to table my strengths in cultural and creative brand strategy, speed and diversity in creativity. 

My Wishlist: Think. Who do you want to really work for? 
For me it was: I want to work for brands and organisations, who are brave, who want to disrupt and who value diversity in creativity. 

What does that lead me to? 👉 Brave strategy with a smile!

If you want to discuss your version with me, book in a 15 mins chat on https://lnkd.in/gRJ38BVz and I’d be happy to. 😊

#thesmilingstrategist #whatsyourmojo #workingyourmojo #freelance #freelancestrategy