If you are a brand owner, or in advertising , then I would suggest you stop asking what you can do for your consumer, and instead ask “what can my consumer do for me?” The most efficient way to get someone to like you is to ask them to do you a favour.
Month: April 2019
Claudiu Dimofte on Behaviour Change
To induce behaviour change it is useful to first define its parameters. Two important dimensions are 1. The degree to which the behaviour is altered (i.e., slightly or radically) and 2. The desired time frame for the change (i.e., short or long lasting). #theinsider #claudiudimofte