A quick one on creative brainstorming. In exploring innovations for your team and clients there are 4 ways you could explore them:
1. Explorative: Here, go all out. By their nature these exist for you to determine narratives and options that are bold. You could also call this the wild card. Probability is low but impact is high.
2. Normative: These are options that the whole group is comfortable with. Consensus building, doesn’t rock the boat. This carves out a common pathway towards the future that all can agree with and collaborate on shaping.
3. Risk-reduction: These are for the low risk takers. It’s really about identifying the weak links in your current narrative and preparing yourself to tackle them more effectively.
4. Visionary: These are for the mavericks. Ambitious, daring and fantastic. You enter these when there are no constraints and the intent is to inspire without questions.
Happy creative brainstorming.
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