On how to pitch a brilliant idea, here is something interesting I read:
“I’ve discovered that catchers tend to respond well if they are made to feel that they are participating in an idea’s development. The pitchers who do this successfully are those who tend to be categorized by catchers into one of three prototypes. I call them the showrunner, the artist, and the neophyte. Showrunners come off as professionals who combine creative inspiration with production know-how. Artists appear to be quirky and unpolished and to prefer the world of creative ideas to quotidian reality. Neophytes tend to be—or act as if they were—young, inexperienced, and naive. To involve the audience in the creative process, showrunners deliberately level the power differential between themselves and their catchers; artists invert the differential; and neophytes exploit it.”
Access to the whole article is here:
https://lnkd.in/gk5h5BZV
#thesmilingstrategist #makingideashappen #howtopitch #freelancestrategist #creativestrategist
Month: November 2021
The Science, Art and Craft of Brand Strategy
Well put! The science, art and craft of Brand Strategy.
“Brands draw their power from three sources: science (insights generation and performance measurement), art (creativity), and craft (management and execution). In times of rapid change, strong brands particularly need the benefits of these robust foundations: a deep understanding of customers and the market based on rigorously tested concepts, a clear purpose brought to life by creativity, and an inspiring brand experience delivered consistently across all touchpoints to drive both brand perception and business performance.”
#thesmilingstrategist#brandstrategy#brandstrategytips#freelancestrategist#creativestrategist
Are you a Homophilous or Heterophilous Strategist?
Something interesting to think about. Are you homophilous or heterophilous?
For Homophilous it’s the ‘the love of the same’. They tie themselves to people who are similar in terms of how they think, look, act and engage. This ‘sameness’ makes them feel comfortable and secure. By nature they are more conservative and less open to newness of change.
Heterophilous are the polar opposite. They like to have larger networks and have social, intellectual and philosophical encounters in abundance. They tend to be more open, keener on change. Because of this, they encounter new ideas, attitudes and outlooks more frequently than their homophilous counterparts.
The Heterophilous make for great strategists!
Source: The Future Laboratory
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