June 2023 - The Smiling Strategist - Brand and Business Strategy and Consulting

Brand Distinctiveness

An interesting model by Ipsos to guide your brand distinctiveness strategy. Have a look 👇

#thesmilingstrategist #ministrategybites #brandstrategist #creativestrategist #brandstrategy #brandstrategytips #branddistinctiveness #brandassets #freelancestrategy

Do Brand Assets have to be meaningful?

Brand assets do not necessarily have to be meaningful – sometimes it is fine when a brand asset only evokes the brand name without also evoking the brand image. However, it certainly helps when brand assets support what the brand wants to stand for. Nespresso provides a good example: the brand has a rich and diverse collection of distinctive brand assets, all of which support the sophistication that the brand wants to be known for. 👇

Source: Ipsos Marketing

#thesmilingstrategist #ministrategybites #brandstrategist #creativestrategist #brandstrategy #brandstrategytips #branddistinctiveness #brandassets

How to create a Customer Journey

A beautiful example of a customer journey framework. Love the use of “First use”, “Ongoing Use” and “Discontinue”. Refer below. 👇

Source: Patrick Newbery, Kevin Farnham

#thesmilingstrategist #brandstrategy #brandstrategytips #branding #customerjourney #customervalue #experiencedesign

The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.

Month: June 2023

Brand Distinctiveness

Like this:

Do Brand Assets have to be meaningful?

Like this:

How to create a Customer Journey

Like this:

Share THIS

Like this:

Share THIS

Like this:

Share THIS

Like this: