The Smiling Strategist™
Strategy careers
Advice for strategists: becoming a brand strategist, working independently or as a fractional strategy lead, confidence and growth.
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Understanding the 5 types of imposter syndrome and how to overcome them
Imposter syndrome affects most professionals at some point. It’s the feeling that your success is just luck, and that you’ll be exposed as a…
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Guide for a strategist to build confidence
Many strategists struggle with imposter syndrome. Here is a guide for a strategist to build confidence. Confidence isn’t loud. It’s aligned. Most people think…
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Freedom with freelance strategy
Looking to hire a senior strategist rather than become one? I work with agencies and brands on brand and creative strategy, pitches and fractional…
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How to become a freelance brand strategist: tools, frameworks and game-changing tips (2026 guide)
Looking to hire a senior strategist rather than become one? I work with agencies and brands on brand and creative strategy, pitches and fractional…
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Top books to read for freelance strategists
Do you want to master brand strategy? Here’s a guide on top books to read for freelance strategists. As the marketing landscape evolves, brand…
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