The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Strategy for leading through uncertainty
6 Strategies for leading through uncertainty. 1. Embrace the Discomfort of Not Knowing:As described by Satya Nadella, CEO of Microsoft, leaders must shift from a “know…
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Every change has a story
“In marketing terms, your ‘antithesis’ is your customer’s pain point. Your ‘thesis’ is your solution to that problem. The tension, therefore, is the customer’s…
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Branding through coronavirus crisis
Couldn’t agree more. At a time we’ve all shifted to “protection mode”, we need to present our brands with empathy and transparency. “The nuances…
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“Bravery” in advertising: the folly and the vanity
Why asking clients to “be brave” rarely works, a summary of Martin Weigel’s essay, and how strategists can build confidence instead.
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The age of meta change
We live in a time of “meta change,” a period in which the very nature of change is changing. #martyneumeier
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