The Smiling Strategist™
Leadership and storytelling
Storytelling, purpose, diversity and leadership for strategists, marketers and creative leaders.
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Storytelling in brand strategy: frameworks, tips and why it matters
Why storytelling is a strategist’s job, two frameworks to use (StoryBrand and John Truby’s Anatomy of Story) and practical tips for telling your story…
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Quiet leadership: why introverted leaders make the deepest impact
The Quiet Strength of Introverted Leaders: Lessons from the Tao Some books come to you before you’re ready for them. Years ago, I picked…
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Why good work matters
Have you ever thought why good matters, why good work matters? What does it mean for something to be good? It feels like such…
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The new age heroine
In Manifest, I explore the role of the new-age heroine. Thank you for all your DMs about this piece. I truly value the appreciation…
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The state of creativity for strategists
What is the state of creativity for strategists today? “Only 13% of companies are creatively risk-friendly.” That headline says a lot about the state…
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