The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Cognitive diversity and psychological safety
Until you say “Yes boss”, you’re safe. But the moment you say “No boss”, things change. Sounds familiar? I cannot stress more the importance…
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Storytelling
“According to Simmons, regardless of the psychological effect that a story’s journey or narrative has on its listeners or tellers, there are only ever…
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Creative brainstorming
A quick one on creative brainstorming. In exploring innovations for your team and clients there are 4 ways you could explore them: 1. Explorative:…
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Jobs to be done
When Clay Christensen taught us the Jobs to be Done approach at Harvard, it was fresh, interesting and made a lot of sense. This…
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Information amnesties
Before forecasting, it’s imperative to carry out “information amnesty”: work with the client to determine the core question of the forecast and, indeed, if…
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