The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Discover in strategy
We’re often gravitated towards solutions rather than discoveries. Here’s an interesting point of view from Author and Strategist professor Rita McGrath in her book…
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Keeping strategy simple
When strategy feels like a daunting task, go back to the basics. I always think of this – “Strategy isn’t easy, but it is…
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Platforms and consumers: four relationship styles
What kind of a relationship do you want to build with your consumers? What kind of a community? Worth a think! #thesmilingstrategist #hbr #consumerplatforms…
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The heroine’s journey
While carving out the new lover archetype for one of my brands, I began wondering about the journey of a woman. What I read…
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The three senses of purpose
What is the purpose of your purpose? There’s enough debate on #purpose. Specially amongst Gen Z. I personally find it relevant as long as…
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