The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
-
The future of travel
Do you work in the travel sector and wonder what the future of travel is? The future of travel is here, and it’s climate-conscious!…
-
The brand purpose flywheel: why the customer belongs at the centre
Why I prefer the flywheel to the funnel, the five stages of the brand purpose flywheel and how to make it work.
-
Interesting reading for freelance strategists
Here’s an interesting reading for freelance strategists busting the myth of “performance branding marketing” by Mark Ritson. Photo Credits: Adobe Key highlights are as…
-
Guide for freelance strategist
Here’s a guide for freelance strategist by top strategists in history and what made their strategic thinking unique. Photo Credits: Adobe Throughout history, there…
-
A quick freelance strategy guide for freelance strategists
Here’s a quick guide for freelance strategists. If you’re a freelance strategist, who is trying to flourish in freelance strategy, you need to read…
Have a brief?
Strategy projects, fractional leadership, workshops or mentoring. Start with a short call.