The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Top books to read for freelance strategists
Do you want to master brand strategy? Here’s a guide on top books to read for freelance strategists. As the marketing landscape evolves, brand…
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AI for strategists
Today’s hot topic is: AI for Strategists. It feels amazing to have been a part of the APG AI journey. 🌟 Four groups of…
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Strategists and mental health
Strategists and mental health? Yes, as thinkers, we need to take care of our minds. I’ve recently started Harvard’s Building Personal Resilience: Managing Anxiety…
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Freelance strategists, get ready. The agency world is going to turn upside down.
Freelance strategists, get ready. The agency world is going to turn upside down. The agency world is poised for significant upheaval, and for freelance…
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Marketing leader program
I had a fantastic experience training the marketing team at Fonterra on New Business Storytelling as part of their Marketing Leader Program yesterday. A…
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