The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Strategy teacher at the Miami Ad School
Proud to be a strategy teacher and jury at The Miami Ad School. Miami Ad School has been named CANNES FUTURE LIONS SCHOOL OF…
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Freedom with freelance strategy
Looking to hire a senior strategist rather than become one? I work with agencies and brands on brand and creative strategy, pitches and fractional…
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Strategic freedom in brand strategy
Have you ever thought of freedom in the world of brand strategy? Strategists, read on. Isaiah Berlin’s Two Concepts of Liberty (1958) distinguishes between…
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How to become a freelance brand strategist: tools, frameworks and game-changing tips (2026 guide)
Looking to hire a senior strategist rather than become one? I work with agencies and brands on brand and creative strategy, pitches and fractional…
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Strategists guide to adopting AGI
Here’s a strategists guide to adopting AGI: What Strategists Should Know About AGI and How They Should Adopt It in the World of Brand…
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