The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Understanding the 12 brand archetypes
Let’s talk about Brand Archetypes. Most brands don’t struggle because they lack strategy. They struggle because they lack clarity in their brand identity. If…
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Strategy channel
Hey Readers, Subscribe now to the strategy channel, your dose of learning on business, brand and creative strategy. This channel is for you if:…
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The Smiling Strategist channel is now live on YouTube!
🎬 The Smiling Strategist Channel is now live on #YouTube! This channel is about life, strategy and growth: how we think, decide, adapt, and…
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Free strategy call
If you have a business or brand problem to discuss, let’s chat. Scan the QR code to book in your free strategy chat or…
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Gathering insights for strategy
Ever thought about new ways to gather insights for strategy? Loved visiting the Conflictorium at The Sydney Festival. A great inspiration for how strategists…
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