The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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AI in strategy
AI in strategy is here. After months of beta testing, it’s finally here. 🚀 The Smiling Strategist Brief Generator is officially live:🔗 https://lnkd.in/gpzRFBPq A…
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Millennials and Gen Z
Millennials and Gen Z. Aren’t we obsessed with them as strategists? 🚀 The future is what we call The Zalphas: Gen Z + Alpha.…
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How strategy smiles in execution
How Strategy Smiles in Execution: How ECU Psychology Students Transformed Employee Engagement at Rec Alley Strategy only matters when it’s executed – and executed…
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Think like a mountain in brand strategy
Aldo Leopold’s idea of thinking like a mountain, and what it means for brands: long-term impact, the wider ecosystem and value beyond sales.
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The state of creativity for strategists
What is the state of creativity for strategists today? “Only 13% of companies are creatively risk-friendly.” That headline says a lot about the state…
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