The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Understanding the 5 types of imposter syndrome and how to overcome them
Imposter syndrome affects most professionals at some point. It’s the feeling that your success is just luck, and that you’ll be exposed as a…
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Become a strategist – Brand Game™
Is your Brand Game on? Afters months of hard work, I introduce the strategic brand learning tool, Brand Game. The fastest way to sharpen…
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Guide for a strategist to build confidence
Many strategists struggle with imposter syndrome. Here is a guide for a strategist to build confidence. Confidence isn’t loud. It’s aligned. Most people think…
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The Smiling Strategist column
Humbled to share my thoughts in The Smiling Strategist Column in Manifest. I’ve written my first column inspired by my conversations with Jon Steel…
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Start with why: unlock business potential
Start with WHY. Most businesses communicate from the outside in. They talk about what they do. Some explain how they do it. Very few…
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