The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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B&T and Smelly Lunch Stories – sharing The Smiling Strategist’s Smelly Lunch story
B&T has partnered with Smelly Lunch Stories to amplify stories of culturally diverse talent who have risen to the top. B&T shares The Smiling…
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How to write a consumer insight
A consumer insight is a human truth that explains a behaviour and holds tension. How to get from observations to insight, a model for…
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How to write a brand strategy problem statement
The most skipped step in brand strategy Ask any experienced brand strategist what separates a sharp strategy from a mediocre one, and most won’t…
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Brand Game joins IMAA Group Deals: an exclusive offer for Australia’s independent agencies
Brand strategy has a reputation problem. Say the words “strategy training” in a room full of marketers and watch the eyes glaze over, somewhere…
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Why good work matters
Have you ever thought why good matters, why good work matters? What does it mean for something to be good? It feels like such…
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