The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Social media strategy: stories as the currency of connection
Social media is a marketplace where stories are the currency of connection. The six building blocks of a social media strategy.
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Leadership in freelance strategy
I thought I’d write about my leadership journey in freelance strategy. In my second leadership session with hipages Group, I gathered a wealth of…
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Planning tip from the best strategist
Here’s a tip on listening from the best strategist of all time. I’ve seen many planners talk endlessly until they bore the whole room.…
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Freelance strategy tips inspired by Van Gogh
Here are some freelance strategy tips inspired by Vincent Van Gogh. My paintings are often inspired by the great Vincent Van Gogh. Coming to…
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Intuition or AI in strategy?
It was a great ‘Intuition or Iteration’ session at Ideally this week. It put me into thinking mode. Personally, I think nothing can replace human intuition.…
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