The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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Best strategist and strategy tricks
We should be learning strategy tricks from the best strategist, isn’t it? “The Art of War,” a timeless classic written by the best strategist,…
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Different brand positioning approaches
To break out of unprofitable positioning patterns, Consumer Researcher Youngme Moon recommends 3 different brand positioning approaches. Ever tried them? Reverse Positioning: Consider going…
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Unique selling propositions as advertising taglines
Where the unique selling proposition came from, famous USPs that became taglines, whether the USP still matters and how to find yours.
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Brand positioning, a reminder.
Here’s a reminder on Brand Positioning. “There is no such thing as a commodity, only people who act and think like commodities.” According to…
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The laws of branding
“The 22 Immutable Laws of Branding” by Al Ries and Laura Ries is a classic that has been a guiding light for brand strategists,…
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